{"id":11849,"date":"2025-10-31T15:22:06","date_gmt":"2025-10-31T15:22:06","guid":{"rendered":"https:\/\/holmatro.com\/careers\/vacancies\/\/"},"modified":"2025-12-05T15:00:57","modified_gmt":"2025-12-05T15:00:57","slug":"national-sales-director","status":"publish","type":"vacancy","link":"https:\/\/www.holmatro.com\/na\/en\/careers\/vacancies\/national-sales-director\/","title":{"rendered":"National Sales Director"},"content":{"rendered":"\n

Summary\/Objective<\/strong><\/h2>\n\n\n\n

Holmatro North America is seeking  an experienced and strategic National Sales Director to lead our sales efforts across the United States and Canada. This position is responsible for all activities related to developing, implementing, and executing the North American go-to-market strategy and achieving the annual sales target. This position will work closely with the Sales Excellence department, which consists of Marketing, Product Management, Product and Industry Training, and Technical Support. The ideal candidate will have a proven track record in the accountabilities above within the markets Holmatro serves, primarily fire and rescue, law enforcement, and military.<\/p>\n\n\n\n

Key Accountabilities:
Leading, managing, and driving accountability in sales team
Executing go-to-market plan form a product, market, and channel perspective
Owns the sales process, end to end
Distribution partner\/channel management strategy
Supports Inside Sales function for reporting and analytics  <\/p>\n\n\n\n

Essential Functions<\/strong><\/h2>\n\n\n\n

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.<\/p>\n\n\n\n

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  • Embody the values of Holmatro North America: Integrity, Ownership, Customer Focus, Growth Mindset, Passion, Teamwork.<\/li>\n\n\n\n
  • Sales Leadership, Management, and Accountability:\n
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    •  Lead, mentor, and manage a team of Regional Sales Managers, ensuring they meet their individual and team sales targets.<\/li>\n\n\n\n
    • Foster a high-performance culture within the sales team, providing training, professional development, and performance management across categories including:\n
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      • Sales presentation and demonstrations.<\/li>\n\n\n\n
      • Value selling and negotiation .<\/li>\n\n\n\n
      • Sales funnel management using CRM .<\/li>\n\n\n\n
      • Account targeting and planning.<\/li>\n\n\n\n
      • Channel partner goals, objectives, KPIs, and annual reviews.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Set clear performance expectations and regularly review sales performance, providing actionable feedback and support.<\/li>\n\n\n\n
      • Structure commercial sales organization for success and own hiring process for direct team.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Execute Go-To-Market Plans (Product, Market, Channel):\n
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        • Partner with President to develop and implement comprehensive sales strategies to grow long-term and achieve annual business goals and revenue targets in the US and Canada.<\/li>\n\n\n\n
        • Liaison with sales excellence (marketing, product management) regarding product portfolio, 80\/20 optimization, competitive landscape, and product positioning.<\/li>\n\n\n\n
        • Set individual RSM, dealer partner, and team sales targets that consider business objectives, market conditions, and other influencing factors.<\/li>\n\n\n\n
        • Conduct market analysis to identify opportunities, trends, threats, and competitive landscape.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Channel Partner and Customer Relationship Management:\n
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          • Oversee and manage the distribution network, ensuring effective performance, customer satisfaction, coverage, sales demonstration and presentation, lead generation, service, delivery, and other aspects of dealer agreement.<\/li>\n\n\n\n
          • Build and maintain strong relationships with distribution partners and, where appropriate, key end user customers.<\/li>\n\n\n\n
          • When necessary, enter negotiations and close major deals, representing Holmatro in high-stakes sales situations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Sales Operations and Commercial Processes:\n
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            • Own sales process from lead qualification through close and retention.<\/li>\n\n\n\n
            • Provide input for revenue forecast .<\/li>\n\n\n\n
            • Continue implementation of a CRM system for sales funnel management, key account targeting, sales cycle analytics, input into the S&OP planning process, market share estimates, and other KPIs.<\/li>\n\n\n\n
            • Establish Inside Sales function for lead generation and qualification, sales reporting and analytics, and competitive sales monitoring.<\/li>\n\n\n\n
            • Monitor sales metrics and KPIs, providing data-based feedback to sales, channel partners, and leadership.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Collaboration and Communication:\n